E-commerce startup ecosystem
We track 186 organisations in this sector across 6+ countries.
Showing 121–140 of 186E-commerce
Countries in this sector
Sectors alongside this one
E-commerce results
Orderlion
Orderlion is a B2B ordering platform for food and beverage wholesalers, offering an ordering app, web shop, AI-powered sales inbox and analytics, plus integrations with over 200 ERP and technology providers. It serves wholesale suppliers across categories such as fruit and veg, drinks, cash and carry, meat, seafood and chilled or frozen goods, with case studies from customers in catering-trade and foodservice distribution.
Otrium
Otrium is an Amsterdam-based e-commerce company founded in 2016 that runs an online fashion outlet marketplace, giving premium and designer brands a dedicated channel to sell past-season and surplus stock to consumers instead of destroying or heavily discounting it in stores. It combines a curated shopping experience with data tools that help brands manage end-of-season inventory more sustainably.
Paack
Paack (Paack Logistics Iberia, S.L.U.) is a Barcelona-based last-mile delivery company that helps e-commerce retailers offer scheduled, time-slotted parcel deliveries, giving customers control over the date and time window for their orders. Its logistics operations cover package reception, sorting, route planning, and delivery, positioning the service as a more sustainable and predictable alternative to traditional courier delivery for ground transportation and parcel companies.
Packhelp
Warsaw-based custom packaging platform serving SMBs and brands across Europe. Packhelp combines an online design tool, configurable product catalogue (boxes, mailers, labels, tape), and a European manufacturing network to deliver branded packaging at low MOQs. Early backer: Movens Capital (Fund 1); later rounds brought in Kennet Partners, Speedinvest, and others.
Paris Retail Week 2026
Paris Retail Week, held as NRF Retail's Big Show Europe at Paris Expo Porte de Versailles, is a major gathering for the future of retail in Europe. Organised by the National Retail Federation with Comexposium, it brings retailers, brands and technology partners together around retail innovation and commerce tech.
PastPay
B2B Buy Now Pay Later fintech that lets merchants offer business buyers deferred payment terms of 15-90 days while the merchant is paid instantly, handling credit risk and collections.
Paweł Fornalski
Co-founder of IdoSell (IAI Group) and one of the pioneers of Polish e-commerce, Paweł scaled the company for over two decades before transitioning into active angel investing. His major liquidity event was a majority stake sale in IAI Group to MCI Capital in a transaction valuing the business at hundreds of millions of PLN. He now focuses on smart-money support for B2B SaaS and e-commerce infrastructure startups, including investments such as Piesotto and Embargo.
Petcube
Pet-tech company founded in Kyiv in 2012 making interactive pet cameras with treat dispensers, GPS trackers and AI safety alerts, plus a Petcube Care subscription and online vet service.
Philippe Corrot
Co-founder and CEO of Mirakl, the marketplace and e-commerce software platform he co-founded in 2012. He scaled it into a global SaaS leader valued at over $3.5bn, backed by 83North, Permira and others.
Photoroom
Photoroom is a Paris-based AI company founded in 2019 that builds photo-editing tools which automatically remove and replace image backgrounds and generate product visuals, aimed primarily at e-commerce sellers and marketers. Its app has been downloaded tens of millions of times and it trains its own generative image models. It raised a 43 million dollar Series B round in 2024 led by Balderton Capital and Aglae Ventures.
Phubber
Phubber is a Tbilisi-based fashion re-commerce marketplace that combines the feed-driven social-shopping pattern popularized by Depop and Vinted with a mixed C2C and small-B2C inventory model tuned for the Caucasus. Buyers browse a scrollable, algorithmically ranked feed of pre-loved and indie-brand apparel; sellers can list in minutes with photos taken directly from the app; and the platform handles payments, local delivery integration, return flows, and dispute mediation so that trust — the usual blocker in peer-to-peer fashion — is not the user's problem. Phubber emerged as a breakout from the 500 Georgia/Eurasia program and is one of the more visible consumer-marketplace experiments coming out of Georgia, where most local tech is still B2B and fintech. It is a useful data point on how social-commerce patterns originally built for Western Gen-Z audiences are being re-implemented for emerging regional markets.
Picnic
Picnic is a Dutch online supermarket that rebuilt grocery delivery around planned logistics instead of adapting the economics of traditional retail stores. Customers order through an app, while Picnic fulfills from dedicated infrastructure and delivers on optimized neighborhood routes using tightly managed electric vehicles. That routing-first model makes the company structurally different from on-demand marketplaces because it reduces waste, increases drop density, and improves unit economics over time. As a result, Picnic is often discussed less as a consumer app and more as a logistics and software company disguised as a supermarket. It is a useful addition to the directory because it represents a European scale-up that won by controlling operations, data, and delivery cadence rather than by pursuing convenience at any cost. The company also broadens the dataset's coverage of e-commerce and supply-chain innovation, showing how category-defining startups can emerge from dense urban operations and disciplined software-led execution. For founders and investors studying European tech, Picnic is a strong reference case for how operational complexity can become a defensible moat rather than a burden.
Pigu / Hobby Hall Group
Pigu / Hobby Hall Group is a Vilnius-headquartered Baltic e-commerce marketplace group operating localized online retail platforms across Lithuania, Latvia, Estonia, and Finland under brands including Pigu.lt and Hobby Hall. The group sells electronics, home goods, fashion, and sporting equipment, combining marketplace and first-party retail models. It is one of the largest e-commerce operators in the Baltic states, with strong brand recognition and logistics infrastructure tailored to the region. The group competes with Amazon and local players by offering local-language customer service, fast regional delivery, and curated assortments.
Pixers
Pixers is a Wrocław-based online marketplace for personalised wall décor, offering millions of designs across wall murals, stickers, posters, and canvas prints. The company was co-founded in 2010 by Maciej Białek and grew to operate localised storefronts serving European and North American markets. It reached tens of millions in annual revenue on a self-financed basis, with no significant external funding rounds publicly disclosed.
Porterbuddy
Porterbuddy (legally Instabox Norway AS, part of the Instabee Group) is an Oslo-based last-mile delivery company offering flexible, same-day home delivery for e-commerce orders, letting customers choose their delivery time and track shipments via SMS and a live tracking link. The company prioritises electric vehicles for deliveries and offers contactless delivery with photo confirmation, handling thousands of parcels daily for online retailers of all sizes.
Primitiva
San Marino marketplace registered at Via XXV Marzo 67 in Domagnano, connecting vehicle owners with repair centres for broken glass and tyre replacement. It describes itself as the first fully independent and free portal of its kind, matching users to nearby providers and returning quotes within twenty-four hours. The company is on San Marino Innovation's high-technology enterprise register.
Printful
Printful is a Riga-founded print-on-demand and fulfillment company that enables e-commerce entrepreneurs, creators, and brands to sell custom-designed products without holding inventory. The platform handles printing, warehousing, and shipping of apparel, accessories, and home goods through its own fulfillment centers in the US, Europe, and Mexico. Printful integrates with major e-commerce platforms including Shopify, Etsy, WooCommerce, and Amazon, and has fulfilled over 70 million items. With over 1,000 employees and revenues exceeding $200 million, Printful is Latvia's largest technology company and one of the Baltic region's most significant startup success stories, demonstrating that global-scale e-commerce infrastructure can be built from Riga.
Printify
Printify is a print-on-demand platform founded in Riga in 2015 that connects e-commerce merchants with a global network of third-party print providers. Merchants can design and sell custom products — apparel, accessories, home goods — without holding inventory. In 2021 the company raised $45 million, including from H&M Group. In late 2024 Printify merged with fellow Latvian unicorn Printful to form one of the world's largest print-on-demand groups.
Production Privée
Andorran bicycle manufacturer registered in La Massana that designs steel enduro mountain bikes drawing on racing experience. Its catalogue covers hardtail and full-suspension frames and complete bikes alongside aftermarket components such as grips and bottom brackets, and it is listed on the national map of innovative companies under sport.
Radim Zhoř
Business development professional at Mergado, a product-data and feed-management platform serving online merchants across Central Europe, with a focus on AI-powered shopping experiences. He is an announced speaker at the XXII E-Commerce Conference 2026 in Budapest.
