MarTech startup ecosystem
We track 56 organisations in this sector across 6+ countries.
Showing 1–20 of 56MarTech
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[m]spark
[m]spark, powered by Knowledge Hub, is described as the first marketing-technology (MarTech) accelerator programme for startups on the Polish market. Based in Poland, it supports early-stage MarTech and adtech founders with mentoring, corporate connections and access to its ecosystem to help them validate and scale their products.
AdMagica
AdMagica is a generative AI platform for e-commerce ad creative production, with corporate presence in London and core operations in Tbilisi. The product helps performance marketing teams generate, resize, and test conversion-oriented creatives faster across social channels, reducing creative fatigue and production overhead. The company emerged from the 500 Eurasia Batch 9 ecosystem and targets European commerce brands.
Adverity
Adverity is a marketing data and analytics platform headquartered in Vienna, founded in 2015. It helps marketing, sales and e-commerce teams integrate, clean and manage data from many sources, then analyse it to generate insights. Its offering splits into Adverity Data, for data collection, integration and quality management, and Adverity Intelligence, for analytics and AI-powered, conversational capabilities, connecting to a large number of marketing and advertising data sources. The company holds ISO/IEC 27001 and SOC 2 Type 2 certifications and is backed by investors including SoftBank Vision Fund 2 and Sapphire Ventures.
Alicorn
Podgorica digital agency and ICT Cortex member describing itself as a 360 degree partner for everything digital. Its work spans branding and user experience, web and mobile development, artificial intelligence and automation, video game creation, and live event production and streaming, alongside marketing campaigns, analytics and search optimisation.
Arcads
Arcads is an AI-powered platform for creating video advertisements, primarily UGC-style ads featuring AI actors and avatars. Users provide a script, choose or customise an avatar, and the platform generates polished video ads with localisation across 30+ languages. It targets performance marketers, direct-to-consumer brands, and marketing agencies. Founded in 2024 by Dylan Fournier and Romain Torres, the company raised a $16 million seed round in December 2025 led by Eurazeo and said it was already profitable, with more than half of its users based in the United States.
Axonista
Axonista is a Dublin-based interactive video commerce platform that enables global broadcasters, retailers, and brands to build shoppable and interactive TV experiences across streaming devices and the web. Founded in 2010 by Claire McHugh and Daragh Ward, the company powers video commerce for QVC, HSN, WaterBear, and Oxfam, and in 2024 attributed over $750 million in shoppable revenue through its platform. Axonista has made the Deloitte Technology Fast 50 Ireland for three consecutive years and partnered with Vizbee to deliver synced CTV and mobile shoppable experiences.
Bending Spoons
Bending Spoons acquires established digital products — apps, platforms, and SaaS tools — then applies AI-driven transformation to dramatically improve their performance. Founded in 2013 by Luca Ferrari and co-founders, the Milan company now owns Vimeo, Evernote, Eventbrite, WeTransfer, AOL, Remini, and StreamYard, among others. Its portfolio serves over 400 million monthly active users and 7 million paying customers. Targeting a $20 billion US IPO in 2026 with projected adjusted EBITDA of $1.4 billion, Bending Spoons has become Italy's most prominent tech success story and the world's most unusual acquirer.
Borubar Ventures
Borubar Ventures is the personal investment vehicle of SALESmanago founder Grzegorz Błażewicz, launched after his majority-stake transaction with Silver Lake Waterman. The fund focuses on B2B SaaS, marketing technology, and AI-driven analytics startups across Central and Eastern Europe, with operator-led support drawing on the SALESmanago scale-up playbook.
Brand24
Brand24 is a Polish social-media-monitoring SaaS that tracks mentions of brands and keywords across social platforms, news, blogs, and forums. Founded in Wrocław in 2011 by Michał Sadowski (and backed early by LiveChat CMO Szymon Klimczak as an angel), the company serves marketing and PR teams worldwide and went public on the Warsaw Stock Exchange in 2018.
CallPage
CallPage is a callback and lead-generation SaaS that connects website visitors with sales agents within seconds via an instant callback widget, with automated call scheduling, tracking and CRM integrations for SMB sales teams. Acquired by SaaS Labs in 2022.
Celtra
Celtra is a Slovenian adtech company focused on creative automation for digital marketing teams. Its software helps global brands and agencies produce, adapt, and distribute large volumes of campaign assets across formats, channels, languages, and audience variants without forcing design teams to recreate each asset manually. That capability matters because modern digital advertising requires massive variation in size, copy, locale, and targeting logic, and manual production quickly becomes a bottleneck. Celtra therefore sits in a high-value operational layer between creative strategy and campaign execution, helping marketing teams scale output while preserving consistency. In the European startup ecosystem, it is a strong example of B2B software built around workflow automation for brand and media teams rather than around direct media buying. It also connects naturally to localization and consumer-growth companies already in the directory, since multi-market campaigns depend heavily on structured creative production at scale.
David Okuniev
Co-founder and former co-CEO of Typeform, the Barcelona-based online form and survey platform. A designer by background, he co-created Typeform's conversational form experience that grew into a global SaaS product.
Digivox
Banja Luka digital marketing agency and tenant of the Innovation Centre Banja Luka, reporting more than seven years working with innovative companies. It combines web development with performance marketing, branding, SEO, content production and event marketing, positioning the mix around measurable business results rather than campaign output alone.
DMEXCO 2026
Europe's leading digital marketing and tech expo, drawing 40,000+ martech, adtech, and e-commerce professionals to Cologne every September. DMEXCO combines a conference track with a massive expo floor where agencies, SaaS vendors, and publishers exhibit. Key topics include programmatic advertising, retail media, AI-driven personalization, and privacy-first marketing. Tickets EUR 99-499.
Embria
Embria is an international startup builder and investor headquartered in Limassol, Cyprus, founded in 2007. The firm finds, funds, and grows technology companies from the ground up, with a focus on mobile gaming, wellness, AdTech, social platforms, and marketing technology. Embria has co-founded and invested in over 20 portfolio companies with more than 2,000 team members globally, including HypeAuditor and AdTech Holding. The company also maintains offices in Finland.
Emerce EDAY 2026
A one-day conference at Kromhouthal Amsterdam drawing 2,000+ professionals across tech, media, e-business, and marketing. Relevant for e-commerce, martech, and digital-media founders targeting the Dutch market.
Epidemic Sound
Epidemic Sound is a Swedish company headquartered in Stockholm that operates a royalty-free music and audio licensing platform for content creators. Founded in 2009, it provides creators, businesses, broadcasters and agencies access to a library of music tracks and sound effects, owning the rights to its catalog so users can publish and monetise content without separate licensing. The platform offers a Studio tool, mobile and desktop apps, and integrations with software such as Adobe Creative Cloud. In March 2021 it raised a growth round led by EQT Growth and Blackstone at a reported $1.4 billion valuation.
Filestage
Online proofing and approval software founded in Stuttgart in 2014, centralizing review, feedback and sign-off of creative assets like videos, PDFs and designs.
Foleon
Enterprise content creation platform founded in Amsterdam in 2013, enabling teams to build interactive digital documents and microsites at scale with brand governance and analytics.
Forum IAB 2026
Poland's flagship digital marketing, advertising, and media conference, organised by IAB Polska with 80+ talks under the DIMAQ accreditation umbrella. Valuable for martech and adtech founders, and for any startup sharpening its go-to-market — it puts you in front of agencies, brands, and media buyers.
