Consumer startup ecosystem
We track 125 organisations in this sector across 6+ countries.
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Gastronom.bg
Info Retail is a Bulgarian company that operates the Supermag.bg online store, delivering groceries, dietary and health foods, and office supplies in Sofia, with corporate accounts offering consolidated monthly invoicing, deferred bank payment and dedicated account support for business customers. Its investor, Morningside Hill Capital Management, describes the company as also operating a sister grocery-delivery brand, Gastronom.bg. Info Retail is a portfolio company of Morningside Hill Capital Management.
Georgian Ventures
Georgian Ventures was founded in 2018 in Tbilisi and focuses on early-stage investments in Georgian startup founders inside and outside the country, as well as international founders based in Georgia. The firm grew out of Startup Grind Tbilisi, which was recognised as the top Startup Grind chapter in the world in 2019 after hosting over 100 startup events, giving the team deep ecosystem roots and founder networks. Fund size is not publicly disclosed. Beyond direct investing, Georgian Ventures provides quiet advisory services to family offices and individual investors seeking curated deal flow in the Georgian market.
Glamping Hub
Glamping Hub is a booking platform for glamping and unique outdoor accommodations, launched in 2013 as a resource for sustainable tourism. It lists luxury camping spots and boutique hotels worldwide, including pet-friendly and eco-friendly properties for family vacations, romantic getaways, and solo travel. The company, made up of more than 10 nationalities, operates dual headquarters in Seville, Spain and Denver, Colorado.
Green-Got
Green-Got is a French ethical banking app, the commercial name of Domino SAS, offering personal, joint, and micro-business accounts along with green savings products such as life insurance (assurance-vie) and a retirement savings plan (PER), including its own Green-Got Sustainable Future fund. The company is a regulated payment institution supervised by the ACPR, is registered with ORIAS as an insurance and investment broker, and has been B Corp certified since 2024. Green-Got reports over EUR 100 million under management in savings.
Groover
Groover is a Paris-based music promotion platform that connects independent artists with a network of more than 3,000 curators, labels, radio stations, playlists, and industry pros for paid, guaranteed feedback on their tracks. Co-founders Romain, Rafael, and Dorian met at UC Berkeley and launched Groover in 2018 at the MaMA Music & Convention in Paris, the same year the company joined Techstars. The platform reports more than 600,000 artists, over 5 million pieces of feedback given, 1,500+ label signings, and today runs a 35-person team with offices in Paris and New York.
Grover
Grover is a Berlin-based technology rental and subscription platform founded in 2015 by Michael Cassau. The company lets consumers and businesses rent electronics such as laptops, smartphones, gaming consoles, and smart home devices on a monthly subscription basis instead of buying them outright. Grover promotes a circular economy model by refurbishing and re-renting returned devices multiple times. The company raised over $1 billion in equity and debt financing and operates across Germany, Austria, the Netherlands, Spain, and the US. It partners with major retailers including MediaMarkt and Samsung.
Gymshark
Gymshark is a Birmingham-based direct-to-consumer fitness apparel brand founded in 2012 by Ben Francis when he was 19 years old. The company became one of the UK's fastest-growing brands by leveraging influencer marketing and social media before it was standard practice, building a devoted community of fitness enthusiasts. Gymshark reached unicorn status in 2020 when General Atlantic invested at a $1.45 billion valuation. The brand sells primarily online across 180+ countries and has expanded into physical retail. It is one of Europe's best examples of a DTC brand scaling without traditional retail.
Heartcore Capital
Heartcore Capital is a Copenhagen-headquartered early-stage venture firm founded in 2007 as Sunstone Technology Ventures and rebranded to Heartcore in 2019 around a consumer-first thesis. Operating from Copenhagen, Berlin, Paris and London, it backs European founders from inception through Series A, deploying €250K–€6M as first institutional capital, and has become one of Europe's highest-ranked seed and Series A investors. Across five early-stage funds, two growth vehicles and a Web3 fund, Heartcore manages roughly €800M; Fund V closed at €170M in December 2024, signalling a broadening from pure consumer into AI and software infrastructure, climate tech and synthetic biology while retaining consumer and travel exposure. The firm's track record includes Tink (acquired by Visa for €1.8bn, 2022), Peakon (Workday, ~$700M, 2021), Trustpilot (LSE IPO, 2021), Boozt (Nasdaq Stockholm, 2017) and Kaia Health (Sword Health, 2026), with a portfolio spanning GetYourGuide, TravelPerk, Podimo, Natural Cycles and Vivino. The partnership is led by co-founders Jimmy Fussing Nielsen and Christian Lindegaard Jepsen alongside Max Niederhofer (Berlin) and Yacine Ghalim (Paris).
Hoi Internet
Liechtenstein telecommunications provider based in Gamprin-Bendern, supplying internet, television, landline and mobile services across the principality. It builds on fibre-optic connectivity offering speeds up to 10 Gbit per second to homes and businesses, and competes on price in one of the smallest telecoms markets in Europe.
Holafly
Holafly is an eSIM travel connectivity company that sells unlimited mobile data eSIMs for travellers, letting customers get online in a destination country instantly without a physical SIM card or roaming charges. Its website's terms of use identify the operating company as Holafly Limited, registered in Dublin, Ireland.
Hometree
Hometree is a London-based home cover and energy services provider offering boiler and home emergency cover, plumbing and drains cover, appliance cover, and landlord plans across mainland England, Scotland and Wales, alongside renewable energy installations including heat pumps and solar panels. The company promises no unfair price hikes at renewal and offers 24/7 claims support with a UK-based call centre. It operates as a trading name of Hometree Services Limited and Hometree Marketplace Limited, both regulated by the UK Financial Conduct Authority.
Internxt
Internxt (Internxt Universal Technologies SL) is a Valencia-based encrypted cloud storage company positioning itself as a European privacy-first alternative to US tech giants. Its zero-knowledge, post-quantum encrypted suite includes Internxt Drive, Antivirus, VPN, Cleaner, Meet, Mail, and Photos, built on open-source, independently audited code so that only the user holds the keys to their data. Internxt has received the Deloitte Fast 50 Award recognising Europe's fastest-growing companies.
INZMO
INZMO is a digital insurance company, legally INZMO Europe GmbH and headquartered in Berlin, offering easy-to-buy policies for mobile phones, laptops and tablets, bicycles, e-scooters, and rental deposit warranties, starting from a few euros per month. The company has been operating since 2017 and reports having served more than 150,000 customers, with a fully digital, fast claims process backed by 24/7 support. INZMO is led by managing director Meeri Savolainen.
Jan Stasz
Co-creator of fashion marketplace Showroom.pl, Jan became an angel investor after Showroom’s success. He has a keen eye for consumer and lifestyle startups and was nominated among top angels in 2018. Associated startups: Showroom.pl (co-founder), plus investments in fashion-tech and consumer platforms.
JME Venture Capital
Founded in 2014, JME Venture Capital is a Madrid-based early-stage VC backed by prominent Spanish tech entrepreneurs and family offices. The firm manages over EUR 100M and invests EUR 0.5-3M at seed and Series A in consumer internet, enterprise software, and marketplaces. Notable portfolio companies include Jobandtalent (HR unicorn), Spotahome, and Lingokids. JME's LP base of successful founders provides portfolio companies with operational mentorship and strategic business development support across Southern Europe.
Joko
Joko is a Paris-based consumer fintech that rewards users with cashback on their everyday purchases. Through a mobile app and browser extension, it automatically detects qualifying transactions at partner retailers and credits users with rewards, both online and in store. The company's technology builds on PSD2 open banking, connecting to users' bank cards to identify eligible spending without manual scanning of loyalty cards. Joko raised a €10M Series A in October 2020, led by Partech and Axeleo, bringing total funding to around €12M at that time.
Juicefast
Juicefast (Juicefast d.o.o., registered in Brezice, Slovenia) is a cold-pressed juice and functional food e-commerce brand offering fasting and detox programs such as Weight Loss Fast, Digestion Fast, and Skin Glow Fast, alongside complete nutrition boxes, functional juices, kombucha, and plant-based snacks. It also sells structured multi-day fasting and weight-loss meal plans tailored by gender, and ships across Croatia and other European markets with cold-chain delivery.
Just Eat Takeaway
Just Eat Takeaway.com is an Amsterdam-headquartered online food delivery marketplace formed from the 2020 merger of Dutch Takeaway.com and British Just Eat. The combined company became one of the world's largest food delivery platforms, operating in over 20 countries across Europe, North America, and Australasia. The company briefly owned Grubhub in the US before divesting it. Listed on the London and Amsterdam stock exchanges, Just Eat Takeaway connects millions of consumers with hundreds of thousands of restaurant partners. The company has faced intense competition from Uber Eats and Deliveroo but remains a dominant player in many European markets.
Kabinet
Kabinet.bg is a Bulgarian telehealth platform offering free individual, family and group psychotherapy and emotional-support consultations by phone, video and email, run as a project of the Bulgarian Society for Psychoanalysis and Group Analysis. Consultants on the platform are psychotherapists, social workers and psychotherapists-in-training working under supervision, and the free service is funded through donations and partners. Kabinet is a portfolio company of Bulgarian investor Innovation Capital.
Kencko
Kencko is a Portuguese-founded direct-to-consumer brand selling instant fruit-and-vegetable smoothie mixes designed to be ready in 30 seconds without shopping, chopping or cleanup. The company cites Harvard-linked nutrition research behind its products and reports more than a million members and tens of thousands of customer reviews.