Grover

Grover is a Berlin-based technology rental and subscription platform founded in 2015 by Michael Cassau. The company lets consumers and businesses rent electronics such as laptops, smartphones, gaming consoles, and smart home devices on a monthly subscription basis instead of buying them outright. Grover promotes a circular economy model by refurbishing and re-renting returned devices multiple times. The company raised over $1 billion in equity and debt financing and operates across Germany, Austria, the Netherlands, Spain, and the US. It partners with major retailers including MediaMarkt and Samsung.