Startup in Georgia
Every startup record the directory holds in Georgia.
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Agrolabs
Agrolabs is an AgTech company from Tbilisi focused on digitizing greenhouse operations through IoT sensing and analytics. The platform combines hardware sensors with cloud-based monitoring to detect crop and climate anomalies early and provide daily recommendations for yield optimization. It grew from the 500 Georgia/Eurasia ecosystem and is positioned for cross-border agriculture markets.
Cardeal
Cardeal is a Tbilisi-based auto marketplace and auction platform that digitizes cross-border vehicle sourcing and trade workflows. The product enables buyers to access international car inventories and live bidding, then manage shipping, customs, and delivery from a unified interface. It grew through the 500 Georgia/Eurasia program and serves regional demand across the Caucasus.
CityPay.io
Cryptocurrency payment gateway founded in Tbilisi in 2020, enabling merchants to accept payments in multiple cryptocurrencies and settle in USD, EUR, GEL, or TRY. CityPay has onboarded over 600 business partners in Georgia including international hotel chains. The company raised seed funding in 2023 from Presto Ventures and Tether, with Tether subsequently investing an additional $10 million in 2024 as a principal partner.
DataMind
Enterprise data platform startup founded in Tbilisi in 2021, offering the Unistream product — a data warehouse, automated reporting, and AI-assisted analytics suite aimed at the financial sector. DataMind is used by approximately 70% of banking organisations in Georgia and is backed by 500 Global. The company is targeting expansion into the Baltic states, Eastern Europe, and Central Asia.
Helio.ai
Helio.ai is an AI-powered recruiting platform from Tbilisi focused on automating candidate screening and improving hiring quality. The product combines ATS workflows, multilingual CV matching, and behavioral assessment tools to help teams make faster, less biased hiring decisions. The company has expanded across regional markets with backing from Georgian and international investors.
Humanode
Blockchain infrastructure startup operating from Tbilisi since 2020, building a crypto-biometric network where one human equals one node. Humanode uses Proof-of-Uniqueness and Proof-of-Existence protocols based on biometric face scanning to establish Sybil resistance without revealing identity. The network is built on Polkadot infrastructure and in 2024 recorded a Nakamoto Coefficient of 236 — the highest decentralisation score ever measured for a blockchain. The project has raised approximately $23 million.
Keepz
QR-based payments fintech founded in Tbilisi in 2023. Keepz enables merchants to accept payments via Apple Pay, Google Pay, bank cards, open banking, and cryptocurrency without requiring customers to download an app. The company was the first in Georgia to obtain an open banking licence and, in December 2024, helped Georgia become one of the first countries to enable tax payments via digital assets. It has onboarded over 20,000 merchants and is expanding into Turkey and Italy.
Leavingstone
Full-service creative technology agency founded in Tbilisi in 2010, offering digital marketing, AI solutions, UX/UI design, and web and mobile development. Leavingstone is the first agency in the Caucasus region to win Cannes Lions awards, claiming the distinction two years in a row (2015 and 2016), and has accumulated over 150 international awards including Webby and Eurobest prizes. The agency employs more than 100 people and counts Siemens, Visa, Netflix, and WHO among its clients.
Payze
Payze is a Tbilisi-based payment-orchestration and acquiring layer built specifically for merchants operating across the Caucasus, CIS, and Eastern European markets, where a single global PSP rarely has strong enough local rails to cover the whole corridor. The platform gives e-commerce operators and marketplaces one API for card processing, Apple Pay and Google Pay, local bank methods, tokenization, and — crucially — automated split payments that route a single customer charge to multiple beneficiaries (sellers, drivers, partners) without building custom ledger logic. Founded in 2020, Payze has raised from Y Combinator (W22 cohort) and 500 Global via the 500 Georgia/Eurasia program, and is backed locally by GITA, the Georgian Innovation and Technology Agency. It is one of the clearest examples of a Georgian B2B fintech that has converted the country's position as a regional crossroads between Europe, Turkey, and the CIS into a commercial wedge in payments infrastructure.
Phubber
Phubber is a Tbilisi-based fashion re-commerce marketplace that combines the feed-driven social-shopping pattern popularized by Depop and Vinted with a mixed C2C and small-B2C inventory model tuned for the Caucasus. Buyers browse a scrollable, algorithmically ranked feed of pre-loved and indie-brand apparel; sellers can list in minutes with photos taken directly from the app; and the platform handles payments, local delivery integration, return flows, and dispute mediation so that trust — the usual blocker in peer-to-peer fashion — is not the user's problem. Phubber emerged as a breakout from the 500 Georgia/Eurasia program and is one of the more visible consumer-marketplace experiments coming out of Georgia, where most local tech is still B2B and fintech. It is a useful data point on how social-commerce patterns originally built for Western Gen-Z audiences are being re-implemented for emerging regional markets.
Theneo
Theneo is a Georgian-founded developer-tools company building AI-assisted API documentation and developer portals, competing directly with Stripe-style 'beautiful docs' experiences and tools like Readme.com, Mintlify, and GitBook's API product. The core insight is that most companies ship OpenAPI or Postman specs but produce documentation that is perpetually out-of-date and unusable by developer customers; Theneo ingests the spec, uses LLMs to generate structured guides, code examples, and quickstarts around it, and then keeps the doc in sync as the API surface changes. Founded by Ana Robakidze, Kate Avetisian, and Tamar Kvezereli, Theneo graduated from Y Combinator's W22 batch and has raised seed capital from tier-one US investors — it is one of the first Georgian startups to reach that kind of Silicon Valley visibility and is a useful flagship for Tbilisi's emerging developer-tools scene.
