Vertical SaaS startup ecosystem
We track 3 organisations in this sector across 3+ countries.
Showing 3 of 3Vertical SaaS
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Vertical SaaS results
Flipdish
Flipdish is a Dublin-founded hospitality technology company that gives restaurants, cafes, and takeaways their own branded ordering channels — web, mobile, kiosk, QR, and direct — as an alternative to handing 25-35 percent of every order to third-party delivery marketplaces. Founded in 2015 by brothers Conor and James McCarthy, the company raised a USD 100 million Series C led by Tiger Global in 2022 at a unicorn valuation and serves tens of thousands of restaurant locations across Europe, North America, and Australia. Beyond online ordering, Flipdish has moved into in-store self-order kiosks, loyalty, CRM, and analytics, effectively positioning itself as the POS-adjacent software layer that independent operators need to run a multi-channel business without betting their margin on Uber Eats or Just Eat. It is one of the most commercially meaningful Irish vertical-SaaS exits of the 2020s cohort.
ServiceTitan
ServiceTitan is a vertical SaaS platform for the trades industry, managing scheduling, dispatch, invoicing, marketing, and customer communications for home and commercial service businesses such as HVAC, plumbing, and electrical contractors. Co-founded by Armenian-Americans Ara Mahdessian and Vahe Kuzoyan, the company went public on the Nasdaq in 2024 and maintains significant R&D operations in Yerevan. With a valuation exceeding $9 billion, ServiceTitan is one of the highest-valued companies with Armenian engineering roots and a powerful signal of the country's capacity to produce enterprise-grade software talent.
Vitosha Venture Partners
Founded in 2020 and based in Sofia, Vitosha Venture Partners is a €26M micro-VC co-financed by the European Structural and Investment Funds via the Bulgarian Fund of Funds. Led by a six-partner team including Erik Anderson, Max Gurvits, and Marin Iliev, the fund targets Bulgarian and Bulgaria-related early-stage tech startups with tickets ranging from €25K to €1M across seed and pre-seed rounds. The fund has invested in over 100 companies across enterprise applications, fintech, consumer tech, and vertical SaaS, with recent deals including Krik.bg (media-tech) and AIoTcloud. A second fund expanding to the wider SEE region was publicly signalled in 2024.
