D2C startup ecosystem
We track 4 organisations in this sector across 3+ countries.
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GymBeam
GymBeam is the leading fitness and nutrition D2C brand in Central and Eastern Europe. It uses aggressive data analytics and direct-to-consumer distribution to launch, test, and scale new supplements and wellness products faster than traditional competitors. By 2026, GymBeam is a major ecommerce scale-up with exceptional revenue growth and a growing international footprint, positioning it as a potential IPO or strategic exit candidate.
Juicefast
Juicefast (Juicefast d.o.o., registered in Brezice, Slovenia) is a cold-pressed juice and functional food e-commerce brand offering fasting and detox programs such as Weight Loss Fast, Digestion Fast, and Skin Glow Fast, alongside complete nutrition boxes, functional juices, kombucha, and plant-based snacks. It also sells structured multi-day fasting and weight-loss meal plans tailored by gender, and ships across Croatia and other European markets with cold-chain delivery.
Lea-Sophie Cramer
Lea-Sophie Cramer is a German entrepreneur and angel investor who founded Amorelie, a leading European sexual wellness e-commerce brand, which she grew to over EUR 100M in revenue before its acquisition. After exiting Amorelie, Cramer became one of Germany's most active female angel investors, backing early-stage consumer, health, and direct-to-consumer startups. She focuses on founders building category-defining consumer brands and is known for her expertise in brand-building, D2C marketing, and scaling e-commerce operations. Cramer also co-hosts the popular German business podcast 'Fast & Curious' and frequently mentors female founders across Europe.
Silicon Gardens
Silicon Gardens is the Adria region's first founders-for-founders venture capital firm, founded in 2019 and headquartered in Ljubljana. It backs exceptional early-stage tech startups from the Adria region (ex-Yugoslavia and diaspora) and broader CEE, investing as one of the first institutional checks at pre-seed and seed. Fund III, a €33M+ vehicle launched in June 2023, focuses on B2B SaaS, marketplaces, consumer apps and games, and innovative D2C products. The fund's 100+ LP base includes founders who built Outfit7, Sportradar, Bitstamp, Celtra, Photomath, and Zemanta.