Allterco Robotics, better known through its flagship Shelly brand, is a Sofia-based smart-home hardware company that designs, manufactures, and sells Wi-Fi-connected relays, sensors, and smart-plug devices that have become one of the most popular prosumer home-automation product lines in Europe. Unlike cloud-locked consumer smart-home brands, Shelly devices are designed around local control, open protocols (MQTT, REST, Matter), and compatibility with open-source home-automation stacks like Home Assistant, which has earned the company a strong following among technical users and installers who do not want their lights and shutters depending on a third-party cloud.
Allterco is publicly listed on the Bulgarian Stock Exchange and has expanded significantly into European and North American retail channels. It is one of the most interesting examples of European consumer hardware being built out of CEE and a useful counterpoint to the region's software-heavy tech narrative.
Sofia, Bulgaria
Startup
Public
/bulgaria/startup/allterco-robotics-shelly
No investors have been linked yet.
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