Felix Capital is a London-based venture capital firm focused on the creative industries at the intersection of technology, design, and culture. The firm invests at seed and Series A in digital lifestyle, e-commerce, and consumer brands, with a portfolio that includes Depop, Deliveroo, Vitality, and Peloton.
Felix Capital manages over $600 million and is known for its design-led investment thesis and strong brand-building support for founders.
London, United Kingdom
Venture Capital
Seed to Series A
/united-kingdom/venture-capital/felix-capital
Depop is a social commerce marketplace for buying and selling secondhand fashion, popular among Gen Z users. Founded in London and acquired by Etsy in 2021 for $1.6 billion, Depop combines social-media-style profiles and feeds with peer-to-peer transactions. The platform has over 30 million registered users and is a leading player in the circular fashion economy.
AdMagica is a generative AI platform for e-commerce ad creative production, with corporate presence in London and core operations in Tbilisi. The product helps performance marketing teams generate, resize, and test conversion-oriented creatives faster across social channels, reducing creative fatigue and production overhead. The company emerged from the 500 Eurasia Batch 9 ecosystem and targets European commerce brands.
Cazoo was a London-based online used car platform founded in 2018 by Alex Chesterman, the serial entrepreneur behind Zoopla and LoveFilm. The company aimed to bring the Carvana model to Europe, allowing consumers to buy, finance, and have used cars delivered to their door. Cazoo went public via SPAC on the NYSE in 2021 at a valuation of around $7 billion and expanded aggressively into France, Germany, Spain, and Italy. However, rapid cash burn and a cooling market led to a retreat from continental Europe and a delisting from the NYSE in 2024. Cazoo's trajectory became a cautionary tale in European tech about the risks of capital-intensive consumer marketplaces scaling too fast.
Serial entrepreneur and angel investor, Dawid is known for co-founding CHIC Group, which was acquired by British American Tobacco in a landmark transaction. He actively backs consumer-facing and technology-enabled brands, combining growth strategy support with capital. Notable startup involvements include TakeDrop and investments across lifestyle and tech ventures, including co-investments in projects such as Samurai Labs.
Deliveroo is a London-based food delivery platform founded in 2013 by Will Shu and Greg Orlowski. The company connects consumers with restaurants, grocery stores, and convenience retailers through its app and rider network. Deliveroo went public on the London Stock Exchange in March 2021. The company operates across the UK, Europe, Asia, and the Middle East, and has invested heavily in its Editions dark kitchen network and its advertising platform for restaurant partners. Deliveroo competes with Uber Eats and Just Eat in its core markets and serves millions of consumers monthly.
Depop is a social commerce marketplace for buying and selling secondhand fashion, popular among Gen Z users. Founded in London and acquired by Etsy in 2021 for $1.6 billion, Depop combines social-media-style profiles and feeds with peer-to-peer transactions. The platform has over 30 million registered users and is a leading player in the circular fashion economy.
Flo Health is the world's most popular women's health app, offering AI-powered period and ovulation tracking, pregnancy monitoring, and personalized health insights to over 300 million users. The company combines reproductive health data with machine learning to provide tailored content and predictions, and has expanded into telehealth and wellness features. Flo represents a major European consumer health success story.
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