Embedded Finance startup ecosystem
We track 3 organisations in this sector across 3+ countries.
Showing 3 of 3Embedded Finance
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MiddleGame Ventures
MiddleGame Ventures is a Luxembourg-headquartered fintech-focused venture capital firm co-founded in 2016 by Michael Meyer and Patrick Pinschmidt, with Pascal Bouvier as Managing Partner. The firm has deployed over €300 million across 50+ companies and raised a €150 million third fund with an initial close, backed by the Luxembourg Future Fund successor (SNCI). It focuses on open finance, embedded fintech, blockchain/crypto infrastructure, and automated financial data across Europe and North America. Portfolio includes Bitpanda, Carta, Keyrock, and Minna Technologies, with four unicorns and one IPO among its exits.
Rapyd
Rapyd is a London-headquartered fintech-as-a-service platform founded in 2016 by Arik Shtilman and Omer Priel, enabling businesses to accept global payments, send payouts, and embed financial services through a single API. The platform supports payment methods across 100+ countries and employs over 1,600 people globally. Rapyd reached a valuation of over $8.75 billion following a $300 million funding round in 2021 and is backed by Target Global, Stripe, General Catalyst, and Tiger Global. In 2025 Rapyd acquired PayU's Latin America and Africa payment operations.
Text'nPayMe
Text'nPayMe is a Yerevan-based fintech startup building keyboard-first payment experiences that let users initiate peer-to-peer and micro-transactions directly inside any messaging or social app, without context-switching to a separate banking application. The product takes the form of a custom mobile keyboard extension that sits above the standard typing layer and exposes send-money, request, and split-bill actions as first-class gestures. For banks and wallets the company offers the same stack as an embedded-finance SDK, so that partners can ship in-chat payments without rebuilding messaging infrastructure. Text'nPayMe emerged through the 500 Global Eurasia program and is part of a cohort of Armenian fintechs using the region's engineering depth to attack conversational commerce in emerging markets.
