Startup

Trustpilot

Founded in 2007 by Peter Holten Muhlmann, Trustpilot is a Copenhagen-born consumer reviews platform that helps people share feedback about businesses and helps companies respond to and learn from customers. The platform operates a freemium model, pairing public reviews with paid tools for analytics, review invitations, and trust widgets. Trustpilot scaled internationally, opened major offices in London and New York, and went public on the London Stock Exchange in 2021. Today it hosts hundreds of millions of reviews and remains one of Denmark's best known global software successes.

DenmarkCopenhagenGrowthSaaSReviewsE-commerce

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Details

Location

Copenhagen, Denmark

Investors

Venture capital firms backing this startup

PreSeed Ventures

Lyngby, Denmark · Venture Capital

PreSeed Ventures is Denmark's most active pre seed fund, originally rooted in the DTU science park. It provides the first institutional capital for university spin outs and technical founders, typically investing at idea or prototype stage. The firm has backed early Danish successes including Unity and Trustpilot and continues to nurture deep tech and software startups across the Nordics. PreSeed is a crucial bridge from research to venture.

Venture CapitalPre-Seed to SeedDeep TechSoftwareEngineering

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SEED Capital

Copenhagen, Denmark · Venture Capital

SEED Capital is Denmark's largest early stage venture fund and a first check investor for many of the country's most successful startups. The firm invests at seed and Series A and supports founders with hands on company building and follow on fundraising. SEED has backed Danish scale ups across SaaS, fintech, and consumer tech, with notable wins including Trustpilot, Vivino, Templafy, and Lunar. It is a key pillar of the Danish venture landscape.

Venture CapitalSeed to Series ASaaSFintechConsumer

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AcceleratorPre-Seed to SeedGeneral TechLife ScienceSustainability

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AcceleratorSeed to Series AMarketplacesE-commerceTravel Tech

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IncubatorBiotechHealthtechLife Science

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