Startup

PicsArt

PicsArt is a Yerevan-founded creative platform and photo/video editing suite that has grown into one of the most downloaded creative apps globally, with over 150 million monthly active users. The platform combines AI-powered editing tools, templates, stickers, and a creator community into a mobile-first experience used by casual creators and small businesses alike.

Founded in 2011 by Hovhannes Avoyan, PicsArt raised over $130 million and represents Armenia's most prominent consumer technology export, demonstrating that world-class creative tools can be built and scaled from the region.

ArmeniaYerevanGrowthCreative ToolsAIConsumer Tech

Details

Location

Yerevan, Armenia

Category

Startup

Stage

Growth

Profile

/armenia/startup/picsart

Investors

Venture capital firms backing this startup

Insight Partners

London, United Kingdom · Venture Capital

Insight Partners is a New York-headquartered global venture capital and private equity firm with a significant London presence, founded in 1995. The firm manages over $80B and is one of the world’s largest dedicated software investors, backing companies from Series B through IPO and beyond. Insight has invested in 800+ companies globally including Shopify, Twitter, Vinted, Wiz, and SemRush. In Europe, the firm actively invests in growth-stage software, SaaS, and data infrastructure businesses, typically deploying $50-200M per deal and providing its proprietary Insight Onsite operational support platform.

Venture CapitalGrowthSoftwareGrowth

Sequoia Capital

London, United Kingdom · Venture Capital

Sequoia Capital is a global venture firm that led ElevenLabs' $500M Series D round announced in February 2026 at an $11B valuation, with partner Andrew Reed joining the board. Sequoia also backs Bolt as it scaled its multi-vertical mobility platform across Europe.

Venture CapitalGrowthGeneralistTechnology

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